Material Cycle:
Process: Washing the embroidered fleece
How can unusable wasted textiles like denim be transformed into new recycled textiles that decompose and recompose within continuous circular material streams?
New Blue is a new way of manufacturing jeans. It is about finding new pathways in circular economy, aesthetics and production processes, and it explores this by focusing on the case of unusable denim, a part of textile waste. The aim of this project is to demonstrate that worn-out jeans are not only waste but can become part of new and continuous material flows, eventually re-transforming into jeans again.
To start the whole process, jeans are cut into small fibres and then bonded to form a fleece. Here, two distinct qualities have been developed throughout the project: an industrially produced recycled jeans fibre non-woven, and a self-produced, “crafted” non-woven, made of no longer usable jeans. The technology of digitally aided industrial embroidery is applied on the fleece not only to create a stable fabric but also to generate the cut-patterns needed for the final piece of clothing. When the non-woven cloth is being washed, the non-embroidered parts of the fleece disintegrate when exposed to water. These loose denim fibres can be reused as raw material again, but the embroidered parts remain stable and can be sewn together without further cutting, establishing a circular and zero waste production.
New Blue builds upon a different material’s cycle, which manifests itself in the novel production sequences as well as in its current “final” outcome, only representing a stage of a product, within a continuous, circular succession of decomposing and recomposing.


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